Marty Cagan

18 Marty Cagan Recommended Books

Marty Cagan is a renowned Silicon Valley Product Management executive and thought leader. He is the founder and CEO of the Silicon Valley Product Group, a firm which provides product management consulting and training to leading technology companies. He is the author of the best-selling book, Inspired: How to Create Tech Products Customers Love. He is an experienced industry speaker and has been a keynote speaker at numerous conferences.

18 Books recommended by Marty Cagan

The No Asshole Rule

The No Asshole Rule

Building a Civilized Workplace and Surviving One That Isn't

Author :Robert I. Sutton

Marty Cagan- Marty Cagan

Marty Cagan recommended this book on Twitter. [Source]

Measure What Matters

Measure What Matters

How Google, Bono, and the Gates Foundation Rock the World with OKRs

Author :John Doerr

Marty Cagan- Marty Cagan

"Does a good job overall - worth reading." - Marty Cagan [Source]

Loved

Loved

How to Rethink Marketing for Tech Products

Author :Martina Lauchengco

Marty Cagan- Marty Cagan

"I just listened to [this] audio book sample and [the author] sounds like a professional narrator." - Marty Cagan [Source]

The Making of a Manager

The Making of a Manager

What to Do When Everyone Looks to You

Author :Julie Zhuo

Marty Cagan- Marty Cagan

"If you're a manager of product, design or engineering for a company built on empowered product teams, it's worth your time." - Marty Cagan [Source]

Working Backwards

Working Backwards

Insights, Stories, and Secrets from Inside Amazon

Author :Colin Bryar

Marty Cagan- Marty Cagan

Marty Cagan recommended this book on Twitter. [Source]

UX for Lean Startups

UX for Lean Startups

Faster, Smarter User Experience Research and Design

Author :Laura Klein

Marty Cagan- Marty Cagan

"My favorite book yet in the Lean series." - Marty Cagan [Source]

The Hard Thing About Hard Things

The Hard Thing About Hard Things

Building a Business When There Are No Easy Answers

Author :Ben Horowitz

Marty Cagan- Marty Cagan

"Trust me: if you're a leader in tech, the best thing you can do in 2014 for your company is to read [this book]." - Marty Cagan [Source]

Intentional Integrity

Intentional Integrity

How Smart Companies Can Lead an Ethical Revolution

Author :Robert Chesnut

Marty Cagan- Marty Cagan

Marty Cagan mentioned this book on twitter. [Source]

Sprint

Sprint

How to Solve Big Problems and Test New Ideas in Just Five Days

Author :Jake Knapp

Marty Cagan- Marty Cagan

Marty Cagan mentioned this book on twitter. [Source]

Educated

Educated

A Memoir

Author :Tara Westover

Marty Cagan- Marty Cagan

"My personal favorite book of 2018." - Marty Cagan [Source]

Continuous Discovery Habits

Continuous Discovery Habits

Discover Products that Create Customer Value and Business Value

Author :Teresa Torres

Marty Cagan- Marty Cagan

"For aspiring strong product people to get their career started in the right direction." - Marty Cagan [Source]

Build What Matters

Build What Matters

Delivering Key Outcomes with Vision-Led Product Management

Author :Ben Foster

Marty Cagan- Marty Cagan

"Lots of good advice." - Marty Cagan [Source]

What You Do Is Who You Are

What You Do Is Who You Are

How to Create Your Business Culture

Author :Ben Horowitz

Marty Cagan- Marty Cagan

"Pretty tough job to follow up his earlier book, but he did. It's truly exceptional." - Marty Cagan [Source]

The Lean Startup

The Lean Startup

How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

Author :Eric Ries

Marty Cagan- Marty Cagan

"Buy it." - Marty Cagan [Source]

Car Guys vs. Bean Counters

Car Guys vs. Bean Counters

The Battle for the Soul of American Business

Author :Robert A. Lutz

Marty Cagan- Marty Cagan

"Very relevant to so many companies today." - Marty Cagan [Source]

Whistleblower

Whistleblower

My Unlikely Journey to Silicon Valley and Speaking Out Against Injustice

Author :Susan J. Fowler

Marty Cagan- Marty Cagan

"Remarkable." - Marty Cagan [Source]

The Inmates Are Running the Asylum

The Inmates Are Running the Asylum

Why High Tech Products Drive Us Crazy and How to Restore the Sanity

Author :Alan Cooper

Marty Cagan- Marty Cagan

"This is from one of my favorite books." - Marty Cagan [Source]

FAQs

Q1: What types of books does Marty Cagan recommend?

Marty Cagan recommends books related to general product design and tech industry, such as books from Eric Ries, Marty Cagan, Alfred Lui, and other leading authors in those topics. He also recommends books related to customer experience, product innovation, product strategy, and more.

Marty Cagan is a well-known entrepreneur in the product design and technology space. He is the author of "Inspired: How to Create Products Customers Love" and is well-known for his venture capital work. He has over 25 years of experience in product design and product innovation, leading a number of companies to success.

Books recommended by Marty Cagan cover a range of topics related to product design, technology, customer experience, product innovation, product strategy and more.

Marty Cagan regularly writes blog posts that feature books he recommends. You can browse through his blog or search for the titles he mentions. Additionally, you can follow Marty on Twitter, where he often tweets about books he recommends.